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10 Reasons Why Drone Programs Fail

By Abby Speicher
Published December 15, 2020 Last Updated January 21, 2021

What We’ve Learned from Helping Start 500 Drone Programs

DARTdrones has helped hundreds of organizations get started in drones. Over the years, we have heard of many stories of drone programs crashing and burning because of many different reasons. We don’t want that to happen to your program or any of the programs that we work with. It’s in our best interest to help launch successful drone programs that prove amazing ROI.

1. Lack of Goal Setting at the Outset

Common Problem

Drone program managers who are new to the industry often only consider one or two potential use cases for an sUAS, and don’t fully understand the wider applications. The more ways in which a drone can be used, the greater the likelihood of long term program success.

Solution

A drone program should be based on an organization’s longer-term goals, not just a few use cases. Will the drone save time, money, and/or lives? Involving all stakeholders in a goal-setting meeting will highlight everyone’s expectations and identify specific goals. It will also provide an opportunity to prevent the propagation of unrealistic expectations.

2. Intended Applications and FAA Regulations are Misaligned

Common Problem

It’s quite easy to overlook gaps between current FAA regulations and intended use cases. It is very likely that you will meet FAA resistance if your intended flight is located in a public area, in restricted airspace, in bad weather conditions, or required over a large area.

Solution

It is often possible to overcome the regulatory roadblocks by becoming better acquainted with current regulations, soliciting the advice of experts, and ultimately, modifying operating procedures in a way that will allow an sUAS program to proceed uninhibited.

3. Rushing to Purchase Equipment

Common Problem

Too often teams arrive at a conclusion after an sUAS has been acquired that the equipment does not meet their needs. As an unfortunate result, the entire program fails due to budget limitations, and the organization is left with buyer’s remorse and unusable equipment.

Solution

sUAS choice is most dependent upon the data collection requirements (i.e. payload possibilities), and the operating environment of the sUAS. However, with so many equipment options and minor variances in sUAS capabilities, smaller details associated with the intended applications must also be assessed to ensure that any model selected is truly the optimum choice.

4. Lack of Buy-In From All Parties (Particularly Legal)

Common Problem

As illustrated above, the lack of buy-in from all involved parties can essentially terminate any new sUAS program. Ideally, before any final decisions about the future of a drone program are made, all impacted individuals and divisions would be consulted. Unfortunately, this is often not the case.

Solution

Ensuring that all relevant parties are aware of efforts to integrate sUAS into company operations will allow you the opportunity to identify and address the concerns of non-supporters. Proper education can often alleviate individual concerns, clearing the path for a successful program launch. Be sure to involve your legal department or your organization’s attorney during the early stages of program planning to ensure that you are appropriately addressing all legal and liability-related issues. You don’t want to allocate resources toward a program that is destined to be grounded.

5. One Person at the Helm

Common Problem

Grassroots efforts to form an sUAS program within an organization are often spearheaded by a single individual. If this person leaves, it is almost assured that the program will suffer or even completely fall apart.

Solution

While it is often necessary for smaller organizations to use a single individual to build and launch a drone program, it is important that program buy-in is sought from all internal groups that will be utilizing the equipment. Each department that operates sUAS, should appoint a specific individual to regularly liaise with the overall sUAS program manager. In the event, the organization’s initial sUAS program manager leaves their responsibilities can be easily transitioned to one of the departmental liaisons. Additionally, all of the information that is gathered by the individual at the helm should be documented into what we like to call a “Program Manager’s Guide” and shared with all relevant parties. In this way, a successor can hit the ground running in the wake of the original manager’s departure.

6. Lack of Training Leading to Crashes

Common Problem

Modern sUAS are designed for easy operation, making these tools valuable assets within many industries. However, even the most advanced systems can crash or fail due to human error. It should be noted that launching, flying, and recovering the sUAS is only part of the equation. Another key element is the quality of the imagery or data collected. Proper operator training is vital to ensuring that data collected with an sUAS is useable and consistent.

Solution

Any individual tasked with operating an sUAS for professional purposes should receive training on basic system operation and data/imagery collection procedures. In fact, many organizational insurance providers now require documented operator training in addition to FAA Certification, in order to ensure company-wide sUAS operations. The completion of a comprehensive sUAS training program mitigates the risk associated with placing expensive drone equipment in the hands of novice drone pilots.

7. Bad Pilot Candidate Choices

Common Problem

Not everyone is suited to operate a drone. Even with the most advanced autonomous systems, drones must still be constantly monitored while, and operators must be able to ensure that the data collected is usable before leaving the site.

Solution

Professional sUAS operators must be detail-oriented individuals who are comfortable with the process of risk assessment and mitigation. Skilled remote pilots are able to remain focused attentive for extended periods of time and can multitask without losing focus on critical elements of a flight operation. Check out our article 11 qualities of a great drone pilot to learn more. 

8. Lack of Formal Policies

Common Problem

A lack of standard procedures shared by all operators virtually guarantees a higher rate of sUAS safety incidents and data collection that is inconsistent and often unusable. This can ultimately result in an sUAS program that is unable to meet its established goals and is viewed in an unfavorable light by management. This in turn greatly increases the likelihood the entire program will be abandoned.

Solution

Prior to commencing field operations beyond “proof of concept” or operator basic training, every organization should adopt and familiarize their sUAS operators with an appropriate set of Standard Operating Procedures. It is also wise to include policies and procedures related to internal program administration such as data handling flight records management.

9. Pilot Tracking System

Common Problem

As the number of remote pilots within an organization begins to rise it will become difficult, but all the more necessary, to track their credentials. FAA Certificates must be re-validated every 2 years, and the acquisition of new sUAS and/or payloads will necessitate further operator training. Additionally, the frequency at which pilots fly and the time since their last flight impacts the level of risk associated with a mission, further requiring the utilization of a suitable tracking solution.

Solution

While the number of Flight Operations Management software solutions continues to grow, very few tracking solutions focus on operator currency and continuing education. The DARTdrones PilotHub is designed specifically for this purpose and will help ensure that your pilots are current and prepared for the flight operations they are tasked to complete.

10. Setting Success Metrics / Anticipated ROI

Common Problem

On many occasions, decision-makers within an organization are reluctant to move forward with new programs without having clear data that supports a positive ROI for their efforts. Locating or collecting this ROI data can be challenging within this new and evolving industry.

Solution

Our consultants can create clear measurement objectives for each of your identified goals, as well as provide anonymized case study information derived from past clients’ experiences to justify ROI predictions for your sUAS.

 

Drone programs are most likely to succeed when a strong team lead is designated, short and long-term needs are clearly identified and addressed, sound budgeting is implemented and effective communication is used among all stakeholders.

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